You might think the policies of a U.S. president are mostly a distant memory. But if you work in digital marketing, you know: what happens there will affect your campaigns, tools and growth here tomorrow. Indeed, the recent developments surrounding Trump’s second term provide quite a bit of food for thought – also for Dutch marketers.
At Stories by Frake, we looked at the impact of the changes in the American tech and science sector through growth marketing glasses. And honestly? This is exactly the time to future-proof your strategy.
🧨 More antitrust? Less reliance on Big Tech
Trump’s new antitrust policy, led by Gail Slater at the U.S. Department of Justice, points to tighter scrutiny of big tech players like Google. That may sound like an American party, but it could have a global impact on how ads are shown, what targeting options disappear and how your content scores on platforms.
➡ What we would do as Stories by Frake? Commit to channel diversification now. Think beyond just Google and Meta. Build your email list, put community marketing on platforms like Discord and experiment with emerging platforms before your competition does.
💡 AI under pressure, innovation at risk?
Meta’s AI chief Yann LeCun even called policies around research and science a “witch hunt.” Less academic freedom and cuts to research threaten the innovation power of the U.S. – and with it, the speed at which we gain global access to new AI marketing tools.
➡ Our take: now is the time to build your own knowledge in AI and automation. Use tools like ChatGPT, Copy.ai or Jasper, but at the same time develop your own workflow so you don’t remain dependent on what the U.S. market does or does not make available.
📦 Getting smarter about intellectual property
Trump nominated a former Goldman Sachs lawyer to head the U.S. Patent Office – someone with a background in AI and blockchain. That could provide faster protection for new technologies.
➡ What does this mean for you? Expect faster developments in martech software. So as Stories by Frake, we help clients stay flexible in their toolstack. Don’t choose marketing tools because they are hip, but because they are scalable, compliant and future-proof.
📉 Brand image is becoming more sensitive than ever
The Tesla and Elon Musk debacle shows how strongly public opinion is tied to the success (or failure) of a tech brand. Musk’s political choices have led to disengaged consumers and falling shares.
➡ Our view: as a brand, you have to dare to take a stand, but also know what your target audience really values. Purpose marketing works, but only if it is authentic. We help you find that balance, without ending up in a PR nightmare.
🔍 Less science = less substantiation
The report also cites the elimination of grants for climate research, diversity and social issues. This inhibits innovative research worldwide and undermines the data quality on which marketers base their strategies.
➡ Our advice: work with your own data. Invest in your own dashboards, customer surveys and A/B testing processes. Don’t just rely on external reports or big tech analytics – build your own information position.
📣 What does this mean for you as a marketer in the Netherlands?
It seems far away, but these shifts are exactly why you need to rethink your strategy now:
✔ Work on a distributed content strategy
✔ Invest in AI knowledge as well as human storytelling
✔ Choose owned media over rented media
✔ Focus on customer communities instead of pure reach numbers
✔ Make your marketing stack scalable and agile
At Stories by Frake, we look beyond the hype. We help brands grow with creative campaigns, but also with realistic strategies that can withstand political, technological and social shocks.
💬 Want to build a marketing approach that can withstand the delusion of the day?
👉 Get in touch via our contact form – we’d love to help you grow your brand and your people.