Imagine this: you are working on a big project. Everything is tightly laid out, there is a 50-page plan and everyone knows what to do… Until suddenly things change. The client wants something different. The deadline shifts. The market has changed. And you’re thinking: how are we going to fix this without doing everything all over again?
That’s exactly where Agile working comes in.
At Stories by Frake, we’re fans of anything that can be faster, smarter and more human. Agile is not a trend word or buzzword (okay, a little maybe 😅), but a way of working that makes you more flexible – and ultimately much more effective.
🚀 Agile working: the simple explanation
Agile working is a way of working together in which you don’t cast everything in concrete, but work step by step. Instead of one big plan from A to Z, you work in short periods (sprints), in which you deliver, test and adjust something each time.
In short: plan less, do more – and learn faster.
The concept originally came from the software world, but now marketing teams, HR, communications and even educational institutions are using Agile principles to work faster and smarter.
📦 Scrum, Kanban & sprints – what are they all about?
Agile working sounds great, but what does it look like in practice? There are several ways (or frameworks) to apply Agile. The best known is Scrum:
- You work in short cycles of 1-4 weeks: sprints
- Each sprint has a goal: to deliver something working
- Every day you start with a short check-in: the daily stand-up
- There is a product owner (the ‘customer’) and a scrum master (the process controller)
- After each sprint you reflect: what went well, what can be improved?
Another popular method is Kanban. Here you use a visual board (physical or digital) on which you move tasks from ‘To Do’ to ‘Doing’ to ‘Done’.
💡 Why Agile works for marketing teams
Marketing and communications today are anything but static. Algorithms change, trends come and go, your target audience moves at lightning speed from Instagram to TikTok to LinkedIn.
Agile fits in perfectly with that:
✅ You respond faster to trends
✅ You test ideas small, instead of launching one big campaign
✅ You get faster feedback from clients or colleagues
✅ You avoid work sitting on the shelf for months on end
An example? Suppose you are developing a new content strategy for social media. Instead of rolling everything out at once, you test new formats each week, check the results and optimize immediately. No thick PDF, but real-time learning.Ideal if you want less tight planning, but still want an overview.
➡ At Stories by Frake, we often combine both. Kanban for daily content production, Scrum for larger campaigns.
🎯 Agile = also mindset
What many people forget: Agile is not a tool or process – it is a mindset. It means:
- daring to let go of what you thought was “the best approach
- collaborating with different disciplines
- improving continuously
- seeing feedback as fuel instead of criticism
And that’s exactly why it also works so well within creative marketing agencies. You keep moving. You keep learning. And you stay relevant.
✍️ Agile marketing at Stories by Frake
At Stories by Frake, we’ve been working Agile for years – although in the beginning we just called it “nice and fast with short lines of communication.” Meanwhile, we consciously use Agile to help our clients grow more flexibly.
Whether it’s testing a new social ad, building a campaign or launching a TikTok series: we believe in delivering, measuring and improving quickly. Because what works today may be obsolete next month.
So no endless processes, but:
✔ short sprints
✔ Fast creative iterations
✔ immediate feedback moments
✔ and room for change along the way
🤝 Do you also want to grow Agile?
Agile is not a trick, it’s the way modern companies make impact. And Stories by Frake would love to help you do just that. Whether you’re a marketer looking to transform your team or an organization looking to get faster results – we’ll help you with strategy, formats and execution.
🔗 Let’s work together. Contact us and find out how we future-proof your team.